Instant presence
Continuing the thoughts of my previous post – and thereby the development of the aesthetic strategy, I am working on at the moment – I intend to discuss what extending the “payoff time” includes, and why doing so (or not doing so) can be a strategic parameter. By prolonging the time it takes the receiver to understand...
The sublime and the complex expression
My post on aesthetic sustainability finished with the following question: Is aesthetic sustainability only a matter of creating minimalistic, “clean” objects that you never get tired of looking at? Or can an aesthetically sustainable object also be an object that is so complex that you never feel like you are done with it? This is...
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