
The Award of incompleteness
The talented people at the Swedish creative agency Studio Total have just launched “the world’s smallest and most imperfect award” called The Award of incompleteness – in honour of the classic Alvar Aalto vase. We don’t think style is good in itself – just look at the inauguration of the 1936 olympics – it shows that...

The power of stories
Studio Total, Swedish advertising/communication/storytelling agency just started to blog. Read it, if you are not Swedish, it’s a good reason to start to learn. Studio Total is an advertising agency in the same way Stalin was a civil servant. We eat breakfast in Klabböle, dine in Vienna and before night falls, we drive through the...