Instant payoff
When implementing an aesthetic strategy, one of the initial consideration is deciding whether your are aiming for “instant presence” or “instant payoff”. In my previous post, I discussed the qualities of instant presence. Instant presence is an aesthetic experience that occurs as a result of extended payoff time, and a challenge of assumptions; the receiver...
Instant presence
Continuing the thoughts of my previous post – and thereby the development of the aesthetic strategy, I am working on at the moment – I intend to discuss what extending the “payoff time” includes, and why doing so (or not doing so) can be a strategic parameter. By prolonging the time it takes the receiver to understand...
Aesthetic strategy
At the moment I am occupied with the thought of creating a model for an aesthetic strategy. A way of organizing a design process around e.g. the following questions: What kind of aesthetic experience do you want your receiver to attain? Do you want your receiver to experience instant “payoff” (and thereby to be able to...
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