Posts tagged "lifestyle"

A brand that truly walks the local, regional and authentic walk

So many brands espouse ‘trends’ such as local, regional and authentic but few naturally inhibit all these characteristics. One brand that does is Icons South Australia (SA), a gourmet food and wine store that promotes and sources local produce, and is located in Adelaide Airport’s Terminal 1. Airport retail outlets don’t usually have the best...

A trend trip to Mallorca

As I mentioned two weeks ago I recently organised a trend trip to Mallorca for the Global Brand Team of Absolut Vodka on the theme “Future Luxury”. I define future luxury as experience based, regional and caring. Mallorca is visualising these trends when it is transforming from an average charter destination to an island with...

Gorgeous holiday information

Do you think it is difficult to find the hottest spots to visit when you are travelling in Asia? If so, your problems are gone. Brilliant PingMag interviews Hiroyuki Hatakeyama, the man behind Tripstarr, and invites to a gorgeous ride through design hotels, selected shops, restaurants and clubs. The first four issues covers Vietnam, Thailand,...

Interview on worlds first embassy in Second Life

A week ago the news was released that Sweden will open worlds first embassy in Second Life. I got the chance to make a short interview with Olle Wästberg, the director-general of the Swedish institute. David Report (DR) Who is behind the the new Swedish embassy in Second Life? Olle Wästberg (OW) The Swedish institute,...