Stockholm based Korean designer Jaeuk Jung has been working on colour trends experience design for automotive color forecast in collaboration with BASF Coatings GmbH.


The trend collection for 2013/14 is called “Making Headway – ROAD STORIES” is made in collaboration with Mark Gutjahr, Paul Czomij and Chiharu Maysuhara.

Jaeuk Jung trend work for BASF

The global BASF Design team starts with an intense and deep research in all regions. Looking not only on society changes, political influences, and lifestyle but also on technological progress, then BASF designers analyse the impact of these trends on a long-term influence. The labs develop automotive colors out of the design concepts, Jaeuk Jung says.

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