BOS Ice Tea is launching the world’s first Twitter-activated sampling machine at Wembley Square, Cape Town, South Africa.



In keeping with their entertaining approach to brand activations, BOS wanted a sampling mechanic for Design Indaba 2012 to be more than just an ice tea dispensing affair. BEV’s extraordinary social facelift, which enables the public to Tweet for Tea, is an extension of BOS’s innovative approach to sampling.

“At the Design Indaba, BEV became known for her giving nature. The next step in her extraordinary evolution was to link up the real world of sampling a refreshing BOS Ice Tea with the virtual world of sharing experiences and social interaction” says Grant Rushmere.

The vending machine is rigged with a series of microphones, cameras, trigger switches and sound-activated LEDs to amplify the machine’s personality. BOS’s digital agency Cow Africa, who conceptualised BEV, called on the expertise of UK-based social media agency, RAAK, to fully realise the Twitter integration.

BEV will be at Wembley Square until Friday 22 June 2012.