Zurich-based designer Alfredo Häberli has created the print for an exclusive series of T-shirts and sweatshirts for the new Danish shirt brand Intelligent Creativity. Also part of the collection is a series of limited edition prints from Schaefer Gallery in Copenhagen known for its collaboration with artists like David Shrigley. The Intelligent Creativity collection was launched at Paustian in Copenhagen last week with the participation of Alfredo Häberli.
To me Intelligent Creativity is about creating design with meaning. I envisioned all houses being fitted with rooftop water tanks so they could become self-sufficient, says Alfredo Häberli.
Intelligent Creativity is a new Danish shirt brand where the prints are created by different designers to visually reflect their notion of intelligent creativity.
Danish design studio OeO is the lead behind the project which is driven by the creative desire to design a 100% accomplished product. Everything from the design of the motif to the cut, choice of material and dyeing of the fabric reflects this total dedication.