Koreans use the term “Hallyu” to describe the phenomenon. It refers to the “Korean Wave” of entertainment and culture that has swept across the shores of almost every single country in the region, even increasingly beyond. Some are now even referring to the trend as “Hallyu-wood.”

K-Pop wave continues to sweep through the world. After the K-Pop groups hold first concert 2011 in Paris last summer, European fans are planning to stage a flash mob demonstration to request a concert with K-Pop stars.

The Korean Pop Music, or K-Pop as it is commonly known, is currently Asia’s hottest music industry and leading the second wave of Hallyu. Fans from all over the world have been captivated by K-Pop stars’ good looks, amazing dance moves and catchy tunes with high quality content.

South Korea has emerged as a new center for production of transnational pop culture, exporting a range of cultural products to neighboring Asian countries. More recently, Korean pop culture has begun spreading from its comfort zone in Asia to more global audiences in the Middle East, Africa, Europe and the America. Over the past decade, South Korea, with a population of around 50 million, has become the Hollywood of the East, churning out entertainment that is coveted by millions of fans stretching from Japan to Indonesia.

In Asia, Korean content, especially dramas, is more popular than Western series because, simply put, Asians relate to it more. Culture plays a key role. Even though their languages are different, they share an Eastern mentality. They respect the father and mother and a very hierarchical society and Confucianism.

People exchange emotions; what they think and what they feel based upon that cultural background. There is a low cultural barrier to crossover with Korean content. It is kind of a syndrome. Asian people love to enjoy Korean stuff and style.


Super Junior (Korean:슈퍼주니어; Japanese: スーパージュニア) formed in South Korea 2005 is one of the famous boy bands in Asia, arguably even the world.



This is a post by David Report contributor Jaeuk Jung.

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