In the future everyone will be famous for fifteen minutes.
– Andy Warhol (1928 – 1887)
Korean television programs searching for talent among the public have always been around. Almost every broadcaster, from cable to terrestrial, has rushed to make similar audition shows. Now, various audition programs are mushrooming on the local TV scene.
They are airing survival audition shows to find talented singers, actors, actresses, and open recruitment show hiring new announcers. One network broadcaster currently plans to air “Diet Survival Victory” in September and “Audition Survival: K-pop Star” in December cooperating with three major entertainment agencies. Another one is searching for a talented indie band through “Top Band” and a globally-competitive young talent in “Human Survival: Challenger.” What is more, a cable channel is running a model contest “Challenge: Supermodel Korea.” It recently aired a program searching for a fashion designer called “Project Runway Korea Season 3.”
In the past, people used to fear that somebody might be watching you, but now people are more afraid that nobody might be watching them. Society has changed to become an “attention society” and this change has resulted in the surging popularity of audition programs. This is not only about Korea but also about the most countries running free competitive markets.
The attention economics is up to the beholder. Is the attention society one we want to live in? Is capitalist society? That may or may not be so, but we are in such a society. The issue is how we use this perception to make society better.
Korea’s Got Talent is a Korean reality television show is based on the Got Talent series format that originated with Britain’s Got Talent.
I am a singer is a program which takes some of the most successful singers of the 1990s and early 2000s, and puts them up against each other in an audience voting, elimination-style revolving door showcase, where the singer with the fewest votes each episode is eliminated from the roster of seven singers, and some other former luminary replaces them in the next episode.
This is a post by David Report contributor Jaeuk Jung.