The cover of the book VIP - Vision in design

This book is about the design approach ViP, Vision in Product design. ViP is the label of a method that first and foremost supports innovators of any kind to ‘design’ the vision – the raison – d’etre – underlying their design. This vision is firmly rooted in a deliberately constructed future world. Since the vision defines the goal and not the means, the method can be applied in innovation processes of any kind. Hence its current title: Vision in Design. The book is published by BIS Publishers.

A fold from the guidebook for innovators

Paul Hekkert is Professor of Form Theory at the faculty of Industrial Design Engineering at TU Delft University in Holland. Matthijs van Dijk is CEO of KVD design consultancy and Professor of Applied Design at TU Delft.

A spread from the book VIP - vision in design

“The Vip process helps me to design beautiful things that MATTER”
– Lowie Vermeersch, design director Pininfarina

A spread from Vision in Design

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