The London Organising Committee of the Olympic and Paralympic Games (LOCOG) today announced the the London-based design studio Barber Osgerby as designers of the London 2012 Olympic Torch.

Designers Edward Barber and Jay Osgerby won an international competitive tender launched last year by LOCOG and the Design Council to create the Torch, along with the celebration cauldrons to be used at the lunchtime stops and evening celebrations during the Olympic Torch Relay. The Olympic Torch Relay is presented by Coca Cola, Lloyds TSB and Samsung.

The designers are based in Shoreditch in the London Borough of Hackney, less than four miles from the Olympic Stadium in Stratford. The Olympic Torch Relay will conclude on evening of 27 July 2012, with the lighting of the Olympic cauldron to open the London 2012 Olympic Games.

The designers are also working on design aspects for the Paralympic Torch Relay that will take place between the close of the Olympic Games and the start of the Paralympic Games in August 2012.

The Olympic Torch, expected to be unveiled in June 2011, will carry the Olympic Flame and take the 2012 Games to people’s doorsteps, showcasing the best of the UK – from dynamic urban areas to places of outstanding natural beauty and sporting and cultural landmarks. Throughout its journey around the UK, the Olympic Torch Relay will visit different communities and connect people to the Olympic Games, its heroes and its spirit.

 
Below is a filmed interview with the designers Edward Barber and Jay Osgerby.