It’s with great honor that POC supplies the Swedish Alpine Ski Team with helmets, goggles and body armor. An ongoing collaboration since the birth of POC 5 years ago. From this season POC has initiated a specific program where POC gives a little extra support to a number of the Swedish athletes in their quest for the podium, with the major focus on the upcoming Olympics in Vancouver 2010 and next years World Championships.

The group, initially involving three athletes; Maria Pietilä Holmner, Mattias Hargin and André Myhrer, constitutes “The Swedes”. “The Swedes” will be racing in a specifically designed edition of golden helmets and goggles and will show up in their new uniform for the first time at the upcoming Olympics in Vancouver 2010.

Keep an eye on them in their strive to win!