The food and drinks served at a party are as important as the party itself. For opening parties, say to launch an exhibition, even more so. It’s integral. But few event producers think in this integrated way. The food and drinks on offer should be a reflection of the essence of the exhibition. What guests put in their mouth is an equally valid creative expression of art – only temporary!
So to celebrate the recent lighting of the Parco Christmas tree and corresponding Motion + Design + Magic exhibition by renowned visual artist Masaru Ozaki, everything was themed to a T (well, a cube actually!).
To celebrate its 40th anniversary Parco, a Japanese department store, commissioned Ozaki to create a magical graphic wonderland. The high-tech display uses advanced technology to project 3D images onto 3 metre tall tree installations in the entrance court of Shibuya Parco Part 1. These giant cubes stacked into a Christmas tree shape with projections beamed on every surface create a wonderful visual feast.
For Food Creation, the company who created the food art for the event, not only is the appearance and taste of food crucial, so is the situation in which it’s eaten. What’s important is making the food come alive – delivering the concept to the stomach.
To express the conceptual catering, the Bread, Espresso & bakery invented three new cubed food products for the launch: chocolate bread with black pepper, tomato bread with squid ink and pink bread with curry. These creations were about ‘expecting the unexpected’ and for guests to be surprised and astounded by bread, a much maligned, taken for granted, daily staple of life.
The shoeless waiters dressed head to toe in black leotards with bow ties – their faces covered in masks – moved around the floor in slow, highly choreographed steps. As the lid was pulled off the serving tray, vapours evaporated around the cubed bread, which was delicately placed around lighted cubes. The waiters were as much motion, design and magic as Oazki’s visual creations.
Oazki’s most famous works involve projecting real-time visuals onto buildings, furniture and objects using the original quarter Cube visioning system. The technology involves the precise scanning of 3D objects and projecting these visuals onto 3D surfaces using optical illusions to give various effects. The artist has projected his work onto the Olympic stadium in Harajuku, temples in Kyoto and opening launches of international retail brand flagships. His use of projection technology truly amazes and stimulates.
To experience the Motion + Design + Magic exhibition yourself, visit Parco Factory, Shibuya Parco Part 1, 6F before 23 November 2009.
This is a new post by David Report contributor Kristina Dryza.