Being Tyler Brule is a publication about Tyler Brûlé. Or rather, it’s a publication about the fascination of the jetset lifestyle and attitude that he portrays through his writing in Monocle and FT.

You can read that the blog was inspired by Gridskipper´s series “What would Tyler Brûlé do?”. But even more, as they say, by this clip:

Being Tyler Brule guides you through the jungle that is business class flights, bespoke tailoring and handpicked coffee beans. They will soon also be presenting you with an infallible reference list that will be known as the Tyler Brûlé Index (TBI). So that you can keep up with how you are doing on your way to becoming Tyler.

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