Milan Design Week is the epicenter of design for a couple of days in April every year. Thousands of companies, journalists, designers and hang-arounds meet up and interact around design in all kind of shapes and materials. I have to admit I’m getting a bit bored to look at chair no 25 on a single day. These days my eyes are looking for something else. The unpredicted and the unusual; the experience that makes a difference. I couldn’t care less when it comes to just another average designed product. Do we really need it? Probably not. Quite often it is unfortunately just a waste of time and money. But you will of course also be able to find a couple of really nice exhibitions that make the trip to Milan Design Week worthwhile. It could be a detail here and there, a product, an idea, a concept, a colour or just something different. My three main moments this year were Maison Martin Margiela, Senseware and Richard Ginori @ Taste Lounge.
Maison Martin Margiela introduced its concept of interior architecture through an installation called “Mat, Satiné, Brilliant”. Have you ever visited any of their stores around the world you felt the environment and atmosphere recreated by the use of a variety of creative expressions of their identity and philosophy. It was a truly great experience.
Another good moment at this years Milan Design Week was Senseware; a Japanese exhibition that explored how we in the best way could use new attractive high-tech materials. The exhibition director Kenya Hara describes the title Senseware like this: “matter that stirs the human creative instinct and awakens the desire to make things”.
Finally I would like to point on the Richard Ginori @ Taste Lounge exhibition by architect and designer Paola Navone. The exhibition offered a nice break of comfort and relaxation for bodies and minds. It was a good break from the busy Tortona area and something complete different from the boring Superstudio Piu (what are they up to by the way?).
I will post some other images from Milan Design Week in a separate post within a day or two.