bamboo_ross_lovegrove

 

True innovation requires an open mind, a willingness to embrace new ideas – or to create a completely new way of thinking. That principle is what led to the creation of the Ross Lovegrove-designed Bamboo, a new addition to the Biomega line.

The Milan Design Week will set the stage for Biomega´s world premiere of the Bamboo, the exceptional new bike designed by acclaimed Ross Lovegrove. From 22nd to 27th of April the Bamboo bike will be presented at: Design Library, Via Savona 11, 20144 Milano from 10 am to 10 pm.

On Thursday 23rd, Ross Lovegrove, Jens Martin Skibsted, founder of Biomega, and a group of fellow designers will take some of the world’s most beautiful bikes out for a ride – inviting you and all bike enthusiasts with a bike of their own to join them in experiencing Furniture for Locomotion at it’s best.

This spectacular bike ride will start off at the Design Library at 11am and end the same place, where there will be time to have a bite to eat and a drink while discussing the designs of Ross Lovegrove and Jens Martin Skibsted.

Bamboo will be on show at Design Library all week offering the perfect backdrop for getting your photo taken with this amazing design icon. This is an opportunity not to be missed: The guest with the best Bamboo photo of the week will have the honor of winning this ground breaking piece of art, signed by Ross Lovegrove himself.

The Bamboo

When properly prepared as on the Bamboo bike, fast-growing bamboo is stronger than steel, with a wonderfully natural radiance. This intricately finished yet highly functional bike was co-developed with the expertise of Brazilian bamboo specialist Flavio Deslandes, and is handmade in Denmark exacting Biomega standards. Combined with Biomega’s low-maintenance shaft drive, the Bamboo is the ideal personification of the desire to reintroduce the wonder of the natural world into today´s urban environment.

Ross Lovegrove

Ross Lovegrove is truly a pioneer of industrial design. As co-founder of Lovegrove Studio in the Notting Hill area of London, the Welsh-born designer has exuberantly embraced the potential offered by digital technologies. However, he blends his love of high tech with a belief that the natural world had the right idea all along: Many of his pieces are inspired by principles of evolution and microbiology.

Delightedly crossing categories, Lovegrove has worked for clients as varied as Apple, Issey Miyake, Herman Miller and Airbus. His personal artwork has been exhibited at MoMA inNew York, the Pompidou Centre in Paris and the Design Museum in London. Lovegrove’s astonishing objects are the result of an ongoing quest to create forms that, as he puts it, touch people’s soul. Lovegrove was presented the world technology award by TIME magazine and CNN in November 2005.

Biomega

Imagine the ideal city. If you’re like Biomega, that city is clean. Peaceful. Stunning. No less energized than the urban environments in which we currently thrive, but more focused, more pure, and in tune with the natural world. That dream is what drives Biomega in the creation of our urban-landscape-changing bikes. Their goal is to create a paradigm shift in the way society imagines transportation. To compete directly with cars by constructing bikes that are so beautiful that they imbue our cities with new meaning, even as they make us healthier, happier and more connected than a car ever could. Simply put, the bikes – and the trendsetters who ride them – have the ability to transform the world into a more beautiful place, and to blend our dreams for the future with the needs of the present. Biomega bikes are meant to usher in a new age in city living. All it takes is one look – and one ride – to understand the difference we can make, as bike, rider, and style become one.

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