We are proud to line up a couple of new contributors to the David Report blog! Next to be presented is Alfred Malmros who is a Swedish advertising strategy student in London freelancing as a strategist, trend analyst and journalist. Currently working on projects for Lunar BBDO and YCN among others he tries to apply his knowledge in design, advertising and food on the world around him.

His view on design is much like his view on communications, function above all but beauty is what makes life worth living. The social function of design is more important than ever and in a wasteful world, questioning the purpose and the reason for design becomes crucial.

Alfred will be posting on the contemporary design scene in London, on random objects, maybe on a relevant restaurant once in a while but foremost on design that cares.

Read his personal, more communications orientated blog here.

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