Encanal is a new product for the kitchen from Amor de Madre in Barcelona. It’s designed by Ernest and Ester. I like it because it is relevant and based on human behaviour. At least my own… Earlier this evening when I was cooking for my family I had to put some chopped onion in a saucepan. Some of it missed and landed on the floor… With Encanal it would never happen.

The story tells us that it is important to do your home lesson concerning ethnography before starting a design process. Design is about humans. In the end, a product or a service is nothing worth if it is not put in a humanly context. We have to remember to always look through the lens of humanity when we develop new products and services.

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