Alcro presents ad.white – a collection of only white colours. It’s not only popular and practical to use white in home interior design – it is necessary, at least if you ask Eva Lilja Löwenhielm, the designer behind Alcro’s new collection of 11 white colours, ”ad-white”.

Which white to choose depends on the daylight you get in the room, the furniture and the artificial light from different types of lamps. The way a colour is perceived is also affected by the brilliance of the paint and the structure of the surface.

– Beautiful effects can be created by painting different areas with paint in the same colour but different brilliance or structure, says Maria Midby Arén at Alcro.

So, it’s just to go home and start painting…with eleven different whites.

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