Jurlique rebrands to focus on its biodynamic farming principles.
This is post by David Report contributor Kristina Dryza.
Andra bloggar om: ekologisk, ekologiskt, mat, livsmedel, design, varumärken, varumärke, förpackningar
Related articles
Involve the end-user
Springwise.com reports here about a new business idea from a company called Crowdspirit. What blogs, citizen journalism and YouTube have done for media, Crowdspirit hopes to do for product development. Crowdspirit will work two ways. Inventors submit ideas for innovative new products and contributors submit problems for inventors to work on. On top of this...
How do you create an attractive brand?
A brand is not more or less than an opinion in a persons mind. And if we hold this as true, everyone understand that having a good relation with your customers is paramount. How do you create an attractive brand then? Derrick Daye at Branding Strategy Insider wrote some interesting words about this the other...
Marketing should be built into products
I found this headline at Gapingvoid: “Buying space in someone else’s brain is far harder than buying space in someone else’s media”. It is very true. A brand is a perception in the minds of the consumers. But still businessmen and marketers put most of their investment in advertising. It is puzzling why they take...
Loading...