Designboost is behind an exhibition on sustainable design that is running at the Audi Forum showroom in Stockholm until February 29. The exhibition is a visualisation of Designboost’s holistic view on sustainable design. The products on display are described in both writing and with specially filmed interviews. Among the products you will find Eco ware by Tom Dixon, the concepts “against throwawaism” by Iittala and “2nd cycle” by Artek, eco-luxury-fashion from Noir Illuminati, bicycle by Biomega, vintage wooden trains from Brio, Alcro’s vision of producing only water-based paint before 2010 and the Ultrasilencer by Pia Wallén for Electrolux to mention a few.
On top of this the Audi A3 sportback e-power is used to exemplify the Designboost method of defining sustainable design called the “Sustainable Wheel”. It’s a review in seven parts concerning environmental influence, innovation, aesthetics, emotional connection, quality, authenticity and compatibility. Audi has a clear stand concerning carbon dioxide and is the car manufacturer that most consistently has adapted an overall holistical approach. An interesting discussion topic in a time when the politically correct ethanol fuel starts to be questioned.