Our world is crowded with bad design (you have heard it before here at David Report…). Core 77 has provided some interesting thoughts about this for BusinessWeek.

When you start with the idea of making a thing, you’re artificially limiting what you can deliver. The reason that many of these exemplar’s forward-thinking product design succeed is explicitly because they don’t design products. Products are realized only as necessary artifacts to address customer needs. What Flickr, Kodak, Apple, and Target all realize is that the experience is the product we deliver, and the only thing that our customers care about.

Quite true. What do you think?

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