The Seiko Power Design Project made an interesting exhibition at the recent Tokyo Design Week. Seiko Power Design Project is a workshop that approaches a new style of watches with product designer, Mr. Naoto Fukasawa, as the project director. The proposals for 2007 were on display in the show called “Seiko Standard 2”. Some words from Naoto Fukasawa:

The theme for this year’s Seiko Power Design Project is a continuation of last year’s theme – “Standard”. Mastering this “standard”, we have come to understand, means the creation of a watch that has the kind of “watch-like” façade people have come to expect, a watch that we never grow tired of, whose design endures. Locating such a tacit shape is something that is also drawn from various events in peoples’ daily lives. Because a “standard” is an undeviating outline that we all picture in our minds.

As in earlier posts from Tokyo Design Week all images are supplied by David Report friend Tomoki Kusakabe.

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