Afro Art was founded 1967 by Jytte Bonnier and have since that time been working with fair trade products and projects from the third world. In 2003, Afro Art changed hands. Six textile designers took over the business and infused new ideas and their own design into the organization. At this year, 2007, when Afro Art is having their 40 years old anniversary they open up a second store at the prestigious area around Östermalmstorg in Stockholm. The concept for the space is brought out from the same context as the Afro Art works within. To make something extraordinary out of low costs and by a sustainable mean. Gabriella Gustafson & Mattias Ståhlbom tried to use the same method that lots of typical handicraft from the third world comes from. Like using local materials, ready mades, waste etc. In this case Gabriella Gustafson & Mattias Ståhlbom used standard pine beams (45 mm x 45mm) and multiplied them into a display system. The shelves, hooks and display boxes are not fixed and can easily change place and put into the grid of beams. The Afro Art concept has to be the cheapest store concept in Sweden.
Title: Afro Art
Object: Retail Design
Client: Afro Art (www.afroart.se)
Design: Gabriella Gustafson & Mattias Ståhlbom
Photo: Joakim Bergström