Les Couleurs Nationales womens wear recently presented its SS08 collection under the tagline ”if it’s not risky, it’s boring”. Les Couleurs Nationales is based in the charming fishing village of Simrishamn in southern Sweden. The designer Maxjenny Forslund explains that the idea behind the new collection of Les Couleurs Nationales is to put things on the wrong way and add a pinch of arty streetness to it. Maxjenny is exploring what’s happening when you dress into your normal trousers your shirt the wrong way or upside down. She has also explored the art of folding, how to use the borders of a square to obtain most wearable parts and in that way reduce the loss of fabric and reduce the seams. The materials are eco-cotton, thin jerseys, classic shirt material – poplin, viscose, cotton-stretch denim and a water repellent high-tech micro fibre.
Maxjenny tries to work with sustainable design, which in her definition most of all stands for design beyond the ongoing trends. I most certainly agree with her on that.