Naoto Fukasawa, one of the leading and celebrated product designers of today has released a new book through Phaidon about his work. The style of Naoto Fukasawa could be explained as neo-rationalism. Except for his own brand Plusminuszero Naoto Fukasawa is working for a lot of the leading design companies in the world. Jasper Morrison recently made a nice statement about him: “I have the strange sensation than Naoto has gone through some kind of barrier, that he thinks in a world that hasn’t yet arrived for the rest of us. The objects in his world are unlike the objects in ours”. The book is edited by Naoto Fukasawa himself with essays by Antony Gormley, Jasper Morrison and others. Metropolis magazine has made a nice review of the book here.
The clever and simple design of Naoto Fukasawa speaks for itself. Enjoy the images below.