Brionvega has recently been relaunched by the design company V12. The new TV with a built-in DVD player from Brionvega called Alpha was launched at the Milan Design Week and is a nice example of a rational and functional design with a lot of built in emotion. It’s one of the biggest challenge for a designer to be part of an update a classic brand. You have to face the legacy of some of the greatest designers in history.
According to Brionvega good design is no longer simply for an “elite” but is demanded by a far wider audience interested in continuous development. With so many designs and products available, how is it possible to distinguish a truly outstanding design from one that is simply trendy. This reasoning goes hand in hand with my wish for a new type of sustainable products, which is iconic products with supreme quality in the terms of both design and material. Different designers like Hannes Wettstein, Mario Bellini, Richard Sapper, Marco Zanuso, the Castiglioni brothers and Ettore Sottsass have all, in cooperation with Brionvega, tried to come up with the answer to what constitutes the perfect design.
I think that the designers at V12 came pretty close to it this time.