In their new book Made to Stick Chip and Dan Heath bring forward a couple of principles of how to make your ideas stick and consequently successful at the same time. Here are the Made to Stick principles:

Principle 1: Simplicity. How do we find the essential core of our ideas?

Principle 2: Unexpectedness. How do we get our audience to pay attention to our ideas, and how do we maintain their interest when we need time to get the ideas across?

Principle 3: Concreteness. How do we make our ideas clear?

Principle 4: Credibility. How do we make people believe our ideas?

Principle 5: Emotions. How do we get people to care about our ideas?

Principle 6: Stories. How do we get people to act on our ideas?

I recommend you to read Made to Stick if you would like to know why some ideas thrive while others die…

Thanks to Endless innovation.


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