In their new book Made to Stick Chip and Dan Heath bring forward a couple of principles of how to make your ideas stick and consequently successful at the same time. Here are the Made to Stick principles:
Principle 1: Simplicity. How do we find the essential core of our ideas?
Principle 2: Unexpectedness. How do we get our audience to pay attention to our ideas, and how do we maintain their interest when we need time to get the ideas across?
Principle 3: Concreteness. How do we make our ideas clear?
Principle 4: Credibility. How do we make people believe our ideas?
Principle 5: Emotions. How do we get people to care about our ideas?
Principle 6: Stories. How do we get people to act on our ideas?
I recommend you to read Made to Stick if you would like to know why some ideas thrive while others die…
Thanks to Endless innovation.
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