I was looking at a dumb TV commercial yesterday about a waffle iron that was described as “designed”. Isn’t all waffle irons designed? It is probably a quite complex process to develop and produce a waffle iron and without design it is complete impossible. In this commercial the epithet design was mistaken for some shallow decoration. The producer of the product was probably trying to describe it as “hip”, “exclusive” or “modern looking”.

Design is probably one of the most misused words today. Unfortunately it happens all the time.

Do you have any examples?

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