Just before the Easter holidays it was announced that H&M founded retail chain COS (Collection of style) will start to sell the Swedish bike Kronan at its newly opened shops in England, Netherlands, Belgium and Germany. Kronan bikes are based on a classic Swedish military model (they actually started once by selling from an old stock of military bikes).
Maria Brunstedt, Managing Director of Kronan comments the collaboration like this: “We have noticed increased interest from other countries, and the timeless design of our bicycle has attracted consumers from the Netherlands and Japan for some time now. Now we have matured enough to take an additional step out into the international market. We are increasing our marketing efforts and are looking forward to meeting many more quality and style-conscious Europeans.”