David Report bulletin - Future Luxury

I’m happy to announce issue number 6 of my David Report bulletin called Future Luxury. This link will take you direct to the bulletin.

What is luxury to you? What is it to others and what will it be in the future? In this issue I’m bringing forward eight important trends that according to me will be crucial for the definition of future luxury. They are: Timeless quality, security and safety, emotional branding, good karma, seize the day, supreme regionalism, food and health and individual editions.

On top of this you will find an interview with James Ogilvy, founder of Luxury-briefing and some in-depth thoughts about luxury and knowledge by Björn Jeffery, web strategist from Good Old. I would also like to thank Carbon photography for contributing with some fantastic images.

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