Last week it was announced that British designer Tom Dixon will become creative director for the London interiors fair called 100% Design. Tom Dixon will continue with his personal design brand Tom Dixon and his work with developing the Finnish furniture producer Artek (who are known for the Alvar Aalto furniture) side by side with the new adventure.

Tom Dixon says, “With the international design scene becoming increasingly crowded with events and fairs, it’s important for 100% Design to maintain it’s momentum. It’s with this in mind that we are working together to broaden the appeal, expand the facilities, support emerging talent, for more fun, more ideas and more business maintaining 100% Design’s position as an unmissable event on the international design calendar”.

New for this year at 100% Design is something called 100% Futures which will be a showcase of contemporary interiors products by the best new design talent, providing an opportunity to take the first steps on the design ladder. My first reaction is: why did 100% Design wait that long to help bring forward the young generation? The Milan and Stockholm Furniture Fairs have had the Salone Satellite and the Greenhouse for many years now.

It will be interesting to see further upgrades at 100% Design with Tom Dixon behind the steering wheel as creative director.


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