I’m not the one that brings commercials forward as the ultimate marketing tool. But this is a really good video. I think it gets much more interesting when you are trying to sell something like a car with a lot of humanistic feeling instead of just the standard technological sales talk. Cars (and actually most of the technology products around) have turned into generic products. You have to differentiate with design and then communicate a nice portion of human values to make the consumers interested in your brand and your products.

The video is called “What hands can do” and is promotion for the VW Phaeton.

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