psfk-conference

PSFK is arranging a conference 6th of March in New York about trends, ideas and new marketing inspiration. I got a word with Piers Fawkes, one of the founders of PSFK.

David Carlson (DC)
Please tell me shortly about PSFK.

Piers Fawkes (PF)
PSFK is a publishing and consultancy business. We publish a number of websites that are designed to provide inspiration. We also custom publish trends reports. On the other side of the business we provide consultancy that helps businesses find insights on which to act upon.

DC
What’s the idea behind PSFK conference?

PF
It’s an expression of what we do on www.psfk.com and if.psfk.com every day. We present people or ideas to the readers and then let those people and ideas explain themselves. The conference be half a day of trends, half a day of new marketing.

DC
How often do PSFK organise these kind of conferences?

PF
This is the first one. To be honest we were slightly inspired to do this out of spite. A great human emotion on which to act. We invested a lot of support to the Future Marketing Summit last year in New York which we got no compensation for. When we found out they were holding another summit this year and had not even discussed it with us, we felt used. So we decided to run a better conference with more inspirational speakers the following day (pirs is March 6, there’s is March 5). The anger towards the guys at the FMS has really helped motivate us – turning a bad thing into a good thing.

DC
What will the visitors experience during the day? I see that you have a morning pass and an afternoon pass.

PF
There’s just one pass but it’s a day of two halves. The conference be half a day of trends and ideas, half a day of new marketing. The last panel just before lunch will talk about how to turn these ideas and trends into insights. The afternoon will show how people have acted on such insights.

DC
Please bring forward a few of your favourite speakers.

PF
We start with Elizabeth Spiers who was the founding editor of Gawker and we end with Mike Byrne who is the Creative Director at Anomaly. Everyone in between is wonderful too. We picked people who were excited about what they did – not people who have trends or marketing in their job title.

DC
Do you have a round-up after the conference? I see the word pub at the end of the agenda.

PF
We’re hoping someone’s going to offer to organize an unofficial drink up at the end of the day.

DC
Finally, I’ve heard that you have discounted tickets. For how long are they available?

PF
Tickers are available to the end of this week. And they’re limited numbers. It’s going to be a great day where people will be able to act on their learnings the day after they attend.

I say thank you to Piers Fawkes. If you would like to attend the conference just click the image above for the registration page. Sounds like a cool event to me.
Ping Intressant.se

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