“A new energy drink does not promise to give you the juice to play guitar like Jimi Hendrix, but it does hope to give you a “Liquid Experience.”

The company Beverage Concepts announces a new energy drink called Liquid Experience which will be launched in April this year. The name is picked from his great 1967 breakthrough album called “Are You Experienced?”.

Jimi Hendrix died in 1970 and is considered among a lot of musicians (and other) as the best guitar player ever.

But the new energy drink is not making everyone happy. Flea of the Red Hot Chili Peppers says; “To see his image and the beautiful feelings it has created during my lifetime cheapened by base advertising … is very disappointing to me”. To sweeten the fans of the guitar hero, Beverage Concepts Chief Executive Josh Glass said his company would honour Jimi Hendrix’s memory by donating some of the profit from the Liquid Experience to an unidentified music education foundation.

Thanks to Mainichi Daily News.

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