olle-wästberg

A week ago the news was released that Sweden will open worlds first embassy in Second Life. I got the chance to make a short interview with Olle Wästberg, the director-general of the Swedish institute.

David Report (DR)
Who is behind the the new Swedish embassy in Second Life?

Olle Wästberg (OW)
The Swedish institute, a public agency, whose main task is to inform about Sweden in other countries.

(DR)
Why did you decide to open it?

(OW)
Our mission is to increase the knowledge about and interest in Sweden around the world. To do that we need to constantly find new ways to communicate with our target groups and to reach them, where they are most likely to be open to our message. Our aim is to find and inspire a selective group of people which is hard to reach through more traditional channels. Second Life is one of many channels to use and explore.

(DR)
It’s pretty cool to be the first embassy in the world. What do you offer the visitors?

(OW)
The project is still taking form but we ensure that we will give our visitors a durable experience and lots of inspiring info and news about Sweden and Swedes.

(DR)
How will the architecture of the embassy look?

(OW)
The embassy till look like the Swedish embassy in Washington D.C., House of Sweden. The embassy is designed by world known architect Gert Wingårdh.

(DR)
Tell me about Olle Ivory.

(OW)
Well, Olle Ivory is the avatar (that is the character in Second Life) of Olle Wästberg, the director-general of the Swedish Institute. Former Consul General of Sweden in New York and Former editor-in-chief of the newspaper Expressen.

(DR)
Is it possible to get a new passport at the embassy by the way?

(OW)
No, but to be informed how to get one.

I will report further about the new Swedish embassy in Second Life when the project is taking a step into the next phase. Stay tuned.

Olle Wästberg photo: Anna-Lena Ahlström/www.imagebank.sweden.se/Swedish institute

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