User generated content is one of the buzz phrases of this year. Save the planet is another. So, why not make a competition with user generated content and save the planet in combination? Voila – Big shot in Cannes. In this competition Yahoo invites you to make an online ad that inspires people to get off their butts and improve the planet. It could be about hybrid cars, energy-efficient light bulbs or recycling. If you win it will take you all the way to Cannes. And to make it even more web 2.0 your friends are able to help you forward by making a “love it” vote on your submission.
Three winners will get roundtrip airfair and transportation to the International Advertising Festival in Cannes, France; June 17th – 23rd. Six hotel nights and a presentation at a special event at the ACT exhibition at the Palais. The jury consists of advertising people from international agencies like Mother, TBWA and Ogilvy & Mather.
The competition started February 22nd and will continue until May 7th.