I just saw a site from the organisation Sire against child abuse in the Netherlands. Not only is it great that they are helping these poor children, the website (with great design by Achtung!) is building up an ambiance that at least makes me really touched. By using design to bring an important message forward Sire will be able to reach new groups of people that otherwise maybe not will react to a campaign concerning child abuse. Smart!
Thanks to Advertising/design goodness