How many of you out there really have had a thought of what we are doing around Christmas? In one way it’s the most designed “event” beyond culture, borders and religion. And during a couple of hours a huge amount (design) products change hands all over the globe. Or think about all the stress this holiday deliver to most of us: looking for gifts, travelling to mum and dad – with our own family, finding a capable Santa stand-in, not-eating-to-much-fat-Christmas-food-because-then-I-feel-sick, drinking to much (just to cope with the old family), expecting a white Christmas waiting (hopelessly for some of us) for snow…

So my simple question is: How would you design your “Christmas event” for most value? I would love to hear your suggestions.


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