Swedish business magazine Dagens Industri reports that the Swedish fashion brand Acne Jeans has a 75% mark-up in turnover from the last year. It is interesting to see that you can grow fast like this without doing any traditional advertising at all. Instead Acne Jeans concentrates on building credentials by design, innovation and creativity. “We are absolutely design driven in every respect” as Acne Jeans tells us in our fresh David Report bulletin interview here.

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