David R. Butcher recently wrote an interesting text about design and innovation in the Industrial Market Trends newsletter that goes very well in line with the thinking on our last issue of David Report, Communication Through Product. “As noted, design — closely aligned with innovation — is the key to standing out and maintaining competitiveness. That applies to any size business, no matter how large or small. Design helps businesses connect strongly with customers by anticipating their needs. That in turn gives companies the ability to set themselves apart in increasingly tough markets, and allows them to set the pace rather than simply respond to the competition.” Well worth reading.