Posts tagged "strategy"
Instant payoff

Instant payoff

When implementing an aesthetic strategy, one of the initial consideration is deciding whether your are aiming for “instant presence” or “instant payoff”.  In my previous post,  I discussed the qualities of instant presence. Instant presence is an aesthetic experience that occurs as a result of extended payoff time, and a challenge of assumptions; the receiver...
Instant presence

Instant presence

Continuing the thoughts of my previous post – and thereby the development of the aesthetic strategy, I am working on at the moment – I intend to discuss what extending the “payoff time” includes, and why doing so (or not doing so) can be a strategic parameter. By prolonging the time it takes the receiver to understand...
Aesthetic strategy

Aesthetic strategy

At the moment I am occupied with the thought of creating a model for an aesthetic strategy. A way of organizing a design process around e.g. the following questions: What kind of aesthetic experience do you want your receiver to attain? Do you want your receiver to experience instant “payoff” (and thereby to be able to...