Posts tagged "sport"
3D-printed performance footwear from Adidas

3D-printed performance footwear from Adidas

Adidas today unveiled the future of performance footwear with Futurecraft 3D, a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs of an individual’s foot. The 3D concept is part of the ‘Futurecraft series’, a forward- looking initiative that places open source collaboration and craftsmanship at the heart of design to...
Swimming World Championships Medals by Lagranja

Swimming World Championships Medals by Lagranja

Barcelona based design studio Lagranja has designed and manufactured medals for the 2013 Swimming World Championships, taking place in Barcelona from July 19th. Wanting to do something unconventional but deeply rooted into the swimming world, we borrowed the idea of a silicon strap from the swim goggles, says Gerard Sanmartí, founder and partner of Lagranja....

New POC 2010 team movie

The smart helmets and armor brand POC just released their 2010 team movie which involves some of the world’s most prominent riders, including Martin Söderström, Andrew Shandro,  Daniel Dehrs, Team SUNN Montgenévre, Anthony Napolitan, Drew Bezanson and not at least wonder kid and recent POC Team Rider Danny Macaskill. The film is produced by action...
POC protects The Swedes

POC protects The Swedes

It’s with great honor that POC supplies the Swedish Alpine Ski Team with helmets, goggles and body armor. An ongoing collaboration since the birth of POC 5 years ago. From this season POC has initiated a specific program where POC gives a little extra support to a number of the Swedish athletes in their quest for...
The sign of a bike

The sign of a bike

Sometimes product design makes me really happy! Soon we can take a ride on Peak’s new bicycles, designed by talented Swedish designer Erik Nohlin. He has managed to re-create the actual sign of the bike, taken away all the blingbling. And what is left is pure function – and pure beauty! I am looking forward...

Sony Ericsson night tennis in Miami

Swedish mobile producer Sony Ericsson is holding a night tennis tournament in Miami and they promise that it will be no ordinary ping-pong match under bright lights. Sony Ericsson hope to attract the young and chic crowd with this creative game where the entire competition is played in pitch darkness. Sony Ericsson is also bringing...
W Hotel and Puma brand collaboration

W Hotel and Puma brand collaboration

Hotel chain W and sports brand Puma joined forces and started to collaborate half a year ago around a new athletic fashion line from Puma called Train Away. Hotels partnering with different companies is a trend that is boosting. By doing this they will be able to offer the guests added value side by side...