Posts tagged "play"
How Lego’s digital strategy is destroying its brand promise

How Lego’s digital strategy is destroying its brand promise

Last week, news broke that Lego’s multi-million dollar investment, Lego Universe, will be closing down on January 31st, 2012 – marking an end to what was supposed to be an alternative to the extremely successful Massive Multiplayer Online Roleplay Game (MMORPG) World of Warcraft. The closure also reveals yet another digital venture in the wrong...
Traditional, but yet modern designed toys from Acne

Traditional, but yet modern designed toys from Acne

The Swedish toy company Acne JR launches a line of five new iconic products. A soft toy puppy and apple, a tin drum, a wooden skull and a denim version of their classic teddy bear Chester. Traditional, toys in a modern design. Acne JR is also opening a webshop at the same time. Acne JR...