Posts tagged "marketing"

Goodmorning technology packaging design

Danish strategic designhouse Goodmorning Technology recently made an exclusive packaging design for Widex hearing aids which will be released worldwide this fall. Using an old school two layer raster effect, the Widex soundwave comes to life. Maybe some of you remember the the movie I posted the other day concerning the book Magic moving images?...
Absolut Grcic

Absolut Grcic

Here follows some further images of the Absolut Grcic glassware project by Konstantin Grcic for Absolut which I wrote about yesterday. I especially like the image of Konstantin Grcic on the table with one of the new glasses by his side! As I mentioned in the post yesterday I have design directed the project together...

Design vs marketeers

After a long working journey with a highly reputable company on the development a new design, things collapsed in a split of a second when the marketing and sales people came into the meeting room to say: that has no commercial value! End of discussion. Project cancelled! I got an email in my office from...

Let your customers build your brand

A brand is nothing more than a perception in a person’s mind. Why not let the true believers help you build it? Your customers are the most trustful messengers you can find. When they speak to their friends and networks something is happening that no ad can ever copy. That is credible communication. It doesn’t...

Honda F1 racing team campaign

This year, the Honda racing F1 team‘s car will race to raise awareness of environmental issues and to encourage people everywhere to make a difference to the world around them. The car will have no corporate colours and no advertising. Instead it will be painted with a picture of mother earth. Through a campaign called...

Is advertising vandalism?

The Anti-Advertising Agency has launched a project togehter with Graffiti Research Lab called Light Criticism. Here is an interesting statement from the Anti-advertising agency; “And now, years into NYC’s crackdown on graffiti writers and protesters, after we’ve watched our friends be detained, arrested, beat, fined, tried, and given real jail sentences, not a single corporate...
Creating a Mini community

Creating a Mini community

The Mini Cooper is not only an example of a smart car with a “I would like to have one” appeal. Like the iPod or like the Rowenta kitchen series by Jasper Morrison (to mention a very few…). In other words a successful product based on a visionary design strategy. To build a strong community...

The consumers demand respect.

Mark Lewis from Planning from the outside is writing about an interesting subject he originally found here at Fast Company. He is calls it authenticity vs. sincerity. There is a difficult contradiction for a company between being a nice and credible “friend” and running a profitable business. Is it at all possible to combine the...

Involve the end-user

Springwise.com reports here about a new business idea from a company called Crowdspirit. What blogs, citizen journalism and YouTube have done for media, Crowdspirit hopes to do for product development. Crowdspirit will work two ways. Inventors submit ideas for innovative new products and contributors submit problems for inventors to work on. On top of this...