Posts tagged "marketing"
Out now - Closed Wallets, Closed Minds

Out now – Closed Wallets, Closed Minds

The new issue of the David Report is called “Closed Wallets, Closed Minds”. We are increasingly suffering from consumption fatigue, but brands and designers have yet to acknowledge the fact, reckons David Carlson. -’Brands must either get used to the idea of a world in which we buy less, which will at least test theories...
In the footsteps of the great explorers

In the footsteps of the great explorers

Leica Explorers set out in the footsteps of the great explorers. They will all bring a Leica V-LUX 2 digital compact camera and keep us up to date on their adventures with an exclusive travel diary of pictures and reports. Marcus Werner from Berlin will be following in the footsteps of Ferdinand Magellan on his...
The power of stories

The power of stories

Studio Total, Swedish advertising/communication/storytelling agency just started to blog. Read it, if you are not Swedish, it’s a good reason to start to learn. Studio Total is an advertising agency in the same way Stalin was a civil servant. We eat breakfast in Klabböle, dine in Vienna and before night falls, we drive through the...

Planner services from Scandinavia

Planner Fed. is a Planning Agency that will challenge the business- and organisation structures in the advertising business (at least in Scandinavia, where a planner still is a rare occupation). PLANNER Fed. is founded by Claes Foxérus and Robert Dysell, and the mission is to catalyse and cross-fertilise insights, ideas and knowledge and thereby formulate...
Crowd sprouting in Stockholm

Crowd sprouting in Stockholm

Sturegallerian opens first crowd sprouting store in Sweden
- impressive discounts on exclusive shopping when Swedens first “group buy” store opens. In the midst of global financial turmoil where many retailers have taken a blow Sturegallerian, a leading premium shopping destination in Stockholm, Sweden, introduces its own ”crowd sprouting” shop. Monday May 4, the store Together...
Making the invisible visible

Making the invisible visible

  The new book ‘The Gort Cloud: The Invisible Force Powering Today’s Most Visible Green Brands’ chronicles the marketing and brand building experiences of America’s leading green companies. Author Richard Seireeni explains how 23 successful ‘green’ companies like Southwest Windpower, Michelle Kaufman Designs and Tesla Motors built their brands, and how they used an invisible marketing...
Can we still talk about unique logotypes?

Can we still talk about unique logotypes?

Uniqueness is one of the most classic arguments when creating and presenting a new logotype for a company or organisation. Although we see a growing number of conflicts where companies take legal action when accusing the other party of stealing or copying their corporate symbol. John Mellkvist, Creative Director of Stockholm based graphic design company JohnLook.com with business...
Design an awareness campaign

Design an awareness campaign

I’m in the jury for a competition called WOOD, PAPER, CHECKMARK: design an awareness campaign for sustainable forestry. The competition is about to create elements of a consumer call-to-action campaign to buy FSC-certified products as a means of protecting forests around the world. It runs until January 13th. If you are interested to participate follow the link...
Gestalten Temporary

Gestalten Temporary

  December 6th saw the opening of Gestalten’s one month only pop-up store in Berlin’s Mitte district. Due to overwhelming feedback, Gestalten Temporary will keep its doors open for another month. They’ll kick off again in the New Year on January 2nd and be open until January 31st. Gestalten Temporary offers an exciting range of...
Humanistic graphic design

Humanistic graphic design

Sissi Edholm and Lisa Ullenius are two graphic designers based in Stockholm, Sweden who work together under the name Edholm Ullenius. They met at Beckmans School of Design in Stockholm and have been a team since then. Their work include posters, book covers, fabric prints and post cards + a lot more. Over the years...