Posts tagged "lego"
How Lego’s digital strategy is destroying its brand promise

How Lego’s digital strategy is destroying its brand promise

Last week, news broke that Lego’s multi-million dollar investment, Lego Universe, will be closing down on January 31st, 2012 – marking an end to what was supposed to be an alternative to the extremely successful Massive Multiplayer Online Roleplay Game (MMORPG) World of Warcraft. The closure also reveals yet another digital venture in the wrong...
Lego work by Bjarke Ingels

Lego work by Bjarke Ingels

The video shows the work by Bjarke Ingels group when they constructed a Lego tower of more than 250.000 pieces. The work took five weeks and will be presented at the Storefront for Art and Architecture in New York. You can see part of the final result below. I will soon post some further images...
Cool Lego art

Cool Lego art

Nathan Sawaya is doing some amazing Lego art. Sawaya’s childhood dreams were always fun. He drew cartoons, wrote stories and perfected magic tricks. Of course much of his playtime centered on the Lego city in his parent’s living room. For more than twelve years the Lego city flourished. This is where Sawaya’s imagination soared and...