Posts tagged "branding"
Absolut Grcic

Absolut Grcic

Here follows some further images of the Absolut Grcic glassware project by Konstantin Grcic for Absolut which I wrote about yesterday. I especially like the image of Konstantin Grcic on the table with one of the new glasses by his side! As I mentioned in the post yesterday I have design directed the project together...
ABSOLUT glassware by Konstantin Grcic

ABSOLUT glassware by Konstantin Grcic

Konstantin Grcic has designed a new series glassware for Swedish liquor brand Absolut. Together with my friend Mårten Knutsson from Family Business I got an assignment from Absolut a year ago to supervise the development of new glassware for restaurants and bars around the world. After some initial research we found that Konstantin Grcic would...

Let your customers build your brand

A brand is nothing more than a perception in a person’s mind. Why not let the true believers help you build it? Your customers are the most trustful messengers you can find. When they speak to their friends and networks something is happening that no ad can ever copy. That is credible communication. It doesn’t...
Marketing should be built into products

Marketing should be built into products

I found this headline at Gapingvoid: “Buying space in someone else’s brain is far harder than buying space in someone else’s media”. It is very true. A brand is a perception in the minds of the consumers. But still businessmen and marketers put most of their investment in advertising. It is puzzling why they take...

Design is marketing 2.0

Marc Gobé, author of Brandjam says: “Design is the new advertising. The agencies should fold, they’re out of line and out of touch. The only advertising that works is about product that you’re drawn to any way.” I have been touching this matter in two of my earlier David Report bulletins called Welcome to the...

How do you create an attractive brand?

A brand is not more or less than an opinion in a persons mind. And if we hold this as true, everyone understand that having a good relation with your customers is paramount. How do you create an attractive brand then? Derrick Daye at Branding Strategy Insider wrote some interesting words about this the other...
W Hotel and Puma brand collaboration

W Hotel and Puma brand collaboration

Hotel chain W and sports brand Puma joined forces and started to collaborate half a year ago around a new athletic fashion line from Puma called Train Away. Hotels partnering with different companies is a trend that is boosting. By doing this they will be able to offer the guests added value side by side...
Creating a Mini community

Creating a Mini community

The Mini Cooper is not only an example of a smart car with a “I would like to have one” appeal. Like the iPod or like the Rowenta kitchen series by Jasper Morrison (to mention a very few…). In other words a successful product based on a visionary design strategy. To build a strong community...

Involve the end-user

Springwise.com reports here about a new business idea from a company called Crowdspirit. What blogs, citizen journalism and YouTube have done for media, Crowdspirit hopes to do for product development. Crowdspirit will work two ways. Inventors submit ideas for innovative new products and contributors submit problems for inventors to work on. On top of this...