Posts tagged "branding"
Brands need to speak to consumers with new resonance

Brands need to speak to consumers with new resonance

Two weeks ago we released our latest trend report called “Closed Wallets Closed Minds”. The report describes the new climate of anti-consumerism and asks the question if the consumption fatigue is genuine or if we are only on a pause between mad bouts of bag-filling. –Brands must either get used to the idea of a...
Out now - Closed Wallets, Closed Minds

Out now – Closed Wallets, Closed Minds

The new issue of the David Report is called “Closed Wallets, Closed Minds”. We are increasingly suffering from consumption fatigue, but brands and designers have yet to acknowledge the fact, reckons David Carlson. -’Brands must either get used to the idea of a world in which we buy less, which will at least test theories...
Post visual pollution

Post visual pollution

As you probably already know, the city of São Paulo, Brazil, has put an end to all outdoor billboards, neon signs and other means of outdoor advertising. This is old news, since the ban has been on since January 2007, now a little more than two years ago. Surely, you should be able to sell...
Albam - Modern Crafted Clothing

Albam – Modern Crafted Clothing

In an ever-ongoing branding discourse, the main concerns are always with either the product or the story; you seem to have to choose which one to focus on. Marketers release book after book on storytelling, currently they’re all about telling your story online with Twitter and what not. They have points; transparency in its communications...
Can we still talk about unique logotypes?

Can we still talk about unique logotypes?

Uniqueness is one of the most classic arguments when creating and presenting a new logotype for a company or organisation. Although we see a growing number of conflicts where companies take legal action when accusing the other party of stealing or copying their corporate symbol. John Mellkvist, Creative Director of Stockholm based graphic design company JohnLook.com with business...
Design an awareness campaign

Design an awareness campaign

I’m in the jury for a competition called WOOD, PAPER, CHECKMARK: design an awareness campaign for sustainable forestry. The competition is about to create elements of a consumer call-to-action campaign to buy FSC-certified products as a means of protecting forests around the world. It runs until January 13th. If you are interested to participate follow the link...

A good commercial for a change

If you are a regular reader of the David Report blog you know I’m not a big fan of commercials. But this one is an exception. tags technorati : commercial us election obama Andra bloggar om: politik, reklam, marknadsföring, usa, presidentvalet, barack obama, usa-valet

Helmut Lang and Absolut virtual gallery

ABSOLUT vodka is today launching a radical medium to view and experience art, as a new online virtual “gallery” goes live, showcasing Helmut Lang’s “Alles Gleich Schwer”. This, a bold new exhibition of artworks, will be brought to a global audience as part of the artist’s vision of an ABSOLUT WORLD, eradicating traditional barriers between...

How to build your brand on internet

As a company, you can choose either to just be on the internet, or to fit in your commercial offer so it captures all the opportunities that a full feathered internet concept will give you. Communication pro John Mellkvist, entrepreneur behind the design company JohnLook.com and the fashion community SaleRacer.com shares his best advice on...
New Acne jeans store

New Acne jeans store

Here are some pictures from the newly refurbished Acne jeans store at Norrmalmstorg in Stockholm. Pretty nice! Andra bloggar om: acne, mode, kläder, inredning, arkitektur