Books
Please find below some tip-offs concerning interesting and groundbreaking books to read. The images are linked with Amazon.com. But of course most of them are probably available from a lot of other places as well. The list will be updated regularly. Please give us your suggestions or comments.
Designboost 07: Sharing design knowledge - David Carlson, Peer Eriksson
Cradle to Cradle: Remaking the way we make things - William McDonough
Made to Stick: why some ideas survive and other die - Chip and Dan Heath
The Diamond Cutter: the Buddha on strategies for managing your business and your life - Geshe Michael Roach
Eliot Noyes: one of the great heroes of corporate design - Gordon Bruce
The World is flat: A brief History of the Twenty-first century - Thomas L. Friedman
The Long Tail: Why the Future of Business Is Selling Less of More - Chris Anderson
Zag: The Number One Strategy of High-Performance Brands - Marty Neumeier
The silent takeover: global capitalism and the death of democracy - Noreena Hertz
The Medici effect: breakthrough insights at the intersection of ideas, concepts and cultures - Frans Johansson
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm - Tom Kelley
The culture code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do - Clotaire Rapaille
Ten faces of innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization - Tom Kelley and Jonathan Littman
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas - Seth Godin
Everything but the Walls - Jasper Morrison
Emotional branding: The New Paradigm for Connecting Brands to People - Marc Gobe
Pyromarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life - Greg Stielstra
The Fall of Advertising and the Rise of PR - Al Ries & Laura Ries
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim, Renée Mauborgne
Experiental marketing: How to Get Customers to Sense, Feel, Think, Act, Relate - Bernd Schmitt
KGID Konstantin Grcic Industrial Design - Florian Bohm
Get back in the box: Innovation from the Inside Out - Douglas Rushkoff
Paradox of choice: why more is less - Barry Schwartz
The Weather Makers : How Man Is Changing the Climate and What It Means for Life on Earth
- Tim Flannery
Managing innovation, design and creativity - Bettina von Stam
In the bubble: designing in a complex world - John Thackara
Funky business: talents makes capital dance - Jonas Ridderstråle and Kjell Nordström
Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business - John Winsor
Netocracy: the new power elite and life after capitalism - Alexander Bard and Jan Söderqvist
Storytelling: Branding in Practice - Klaus Fog, Christian Budtz, Baris Yakaboylu
A clear eye for branding - Tom Asacker
Brand jam: Creating Profound Emotional Response Through Design - Marc Gobe
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World - Seth Godin
The Art Of The Start: The Time-tested, Battle-hardened Guide For Anyone Starting Anything - Guy Kawasaki
The tipping point: How Little Things Can Make a Big Difference - Malcolm Gladwell
Massive Change - Bruce Mau
I.O.U: the debt threat and why we must defuse it - Noreena Hertz
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers - Bernd Schmitt
Ronan & Erwan Bouroullec - Ronan & Erwan Bouroullec
Brand sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound - Martin Lindstrom







































